2 Stroke Buzz continues with more Lambretta LN 125 finds that spin both sides of the battle over the prestigious brand name.

From the red corner we have the Lambretta LN manufacturers first jab in the ring, as their PR agency Life Longari & Loman brings their heavyweight teaser video to the canvas. I have to say, I think the video does a fantastic job of romancing the lines of the bike and playing up its continued heritage in Italian design even with a Taiwanese engine under the hood. It’s certainly raised an unexpected eyebrow here at NYCS Towers:

From the blue corner, defending the all-important Lambretta title comes the Lambretta Consortium in the ring to fiercely defend their title, and ownership of the brand name. It would seem that the LC is very unhappy about the handling of the brand name. The consortium are claiming that the LN and accompanying LS models are “unapproved and unlicensed for the global market as a full inspection of their authenticity and quality has not yet been conducted by Lambretta Consortium.”

The consortium is warning dealers to avoid taking a financial stake (e.g. stocking) these models at this point in time with the Lambretta name allegedly being used illegally. No doubt legal action will soon follow which may impede the expected European launch.

We’ll keep you posted as the battle continues, so stay tuned.

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